The Write Connetion
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Results-focused copywriting
Marketing materials are sometimes not successful because their messages are not targeted to the needs of their audience. The Write Connection works with you to determine the key messages that will be most effective with your target audience, as well as the most effective way to reach them. We then create powerful, targeted copy that resonates with readers.

Creating compelling copy
In delivering your message, we know that every word counts. And choosing the right words, or even a single word, is important to successfully conveying your message. We create well-written, powerful copy that:
Draws in your audience
Addresses their needs
Communicates key benefits
Shows your products or services in action
Motivates readers to action

To see some of our work, check out our Portfolio.


Articles / Feature Stories
Whether you need a single article ghostwritten for an industry publication or a number of articles developed for a newsletter, we are experienced at making the right contacts, gathering information, conducting interviews and writing riveting stories. We uncover the drama and create reader interest in every story or event.

From four-panel marketing brochures to multi-page corporate capabilities brochures, we create carefully targeted, vibrant copy that successfully connects with your audience and illustrates the benefits of your product or service.

Business / Sales Letters
Letters don't have to be deadly to read...or write. Jettison the business or industry jargon and let your real voice be heard. We compose or help you write reader-centered letters that command attention, project energy and communicate effectively.

Case Studies
We gather information from your staff and interview your clients to create case studies that illustrate how your products or services have played an instrumental role in a client's success.

Direct Mail
People are inundated with mail. Make your direct mail postcard, letter or brochure get noticed. We develop powerful images and copy that cut through the clutter and grab your target market's attention, motivating them to action.

Newsletters can be an effective means of communicating key messages to customers, clients and even employees. Provide an outline of topics and we will generate story ideas, gather information, conduct interviews and write engaging articles for print or electronic newsletters.

Press Materials
If your marketing staff is small, nonexistent or overworked, we can seamlessly step in to create press materials that announce your company's latest achievement, or we can develop a press kit that details important and interesting information about your firm.

Sales / Product Sheets
Show your company's services and/or products in action with carefully developed sales and product sheets. Working with you, we determine your target market's needs and then develop benefit-oriented copy that shows how your service or product can satisfy these needs.

Web Sites
Effective Web content allows readers to scan for information. If your site's content and layout don't make this easy, browsers will click and run. Whether we create original Web content or rework your current copy, we can help you develop a site that attracts and keeps a reader's attention.

Complete marketing communications services
The Write Connection partners with print and Web designers, printers, and advertising and marketing firms to provide a full range of marketing communications services. To learn more about how we can assist you with your next project, contact us.

Copywriting quotes and fees
We provide our clients with high-level and high-value copywriting services. For information on our copywriting fees or a project quote, contact us.


The Write Connection

What clients say...

"The ability of Joan Bennett of The Write Connection to turn basic material into highly readable and exciting copy is solid. Regardless of the topic, she finds just the right approach to entice the reader and deliver key messages in a clear and concise style."

Ron Desjardins
Chief Strategic Brain/Principal
Brainium, Inc.

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more about this project...

"The Write Connection wrote the copy for our Reach Out for Youth campaign brochure, which vividly captures our mission and makes our programs come to life. The response has been outstanding."

Hal Jordan
President and CEO
Greater Manchester
Family YMCA

Heritage Automotive Group

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more about this project...

"The Write Connection has brought new life to our employee newsletter. Joan Bennett works with our staff to create articles that our employees love to read. When the newsletters are delivered, the dealerships grow quiet because everyone is reading the latest issue."

David Bergeron, CFO
Heritage Automotive Group

UniFund, LLC

"Regarding the web site project that we just [Joan Bennett] made a huge difference in presenting our market position and content."

Roger Melanson, Principal
UniFund, LLC

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The Write Connection, Inc.
75 Kearney Street, Manchester, NH 03104
phone: 603-624-7115

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