Marketing materials are sometimes not successful because
their messages are not targeted to the needs of their
audience. The Write Connection works with you to determine
the key messages that
will be most effective with
your target audience, as well as the most effective
way to reach them. We then create powerful, targeted copy
that resonates with readers.
In delivering your message,
we know that every word counts. And choosing the right
words, or even a single word, is important to successfully
conveying your message. We create well-written,
powerful copy that:
in your audience
your products or services in action
readers to action
To see some of our work, check out our Portfolio.
/ Feature Stories
|Whether you need
a single article ghostwritten for an industry publication
or a number of articles developed for a newsletter,
we are experienced at making the right contacts, gathering
information, conducting interviews and writing riveting
stories. We uncover the
drama and create reader interest in every story
|From four-panel marketing
brochures to multi-page corporate capabilities brochures,
we create carefully targeted, vibrant copy that successfully
connects with your audience and illustrates
the benefits of your product or service.
|Letters don't have
to be deadly to read...or write. Jettison the business
or industry jargon and let your real voice be heard.
We compose or help you write reader-centered letters
that command attention,
project energy and communicate effectively.
|We gather information
from your staff and interview your clients to create
case studies that illustrate how your products or
services have played an instrumental role in a client's
| People are inundated
with mail. Make your direct mail postcard, letter
or brochure get noticed. We develop powerful images
and copy that cut through the clutter and grab
your target market's attention, motivating
them to action.
| Newsletters can
be an effective means of communicating key messages
to customers, clients and even employees. Provide
an outline of topics and we will generate story ideas,
gather information, conduct interviews and write engaging
articles for print or electronic newsletters.
| If your marketing
staff is small, nonexistent or overworked, we can
seamlessly step in to create press materials that
announce your company's
latest achievement, or we can develop a press
kit that details important and interesting information
about your firm.
||Sales / Product
| Show your company's
services and/or products in action with carefully
developed sales and product sheets. Working with you,
we determine your target market's needs and then develop
benefit-oriented copy that shows how your service
or product can satisfy these needs.
| Effective Web content
allows readers to scan for information. If your site's
content and layout don't make this easy, browsers
will click and run. Whether we create original Web
content or rework your current copy, we can help you
develop a site that attracts
and keeps a reader's attention.
Complete marketing communications
The Write Connection partners with
print and Web designers, printers, and advertising and
marketing firms to provide a full range of marketing communications
services. To learn more about how we can assist you with
your next project, contact us.
Copywriting quotes and fees
We provide our clients with high-level
and high-value copywriting services. For information on
our copywriting fees or a project quote, contact
ability of Joan Bennett of The Write Connection
to turn basic material into highly
readable and exciting copy is solid. Regardless
of the topic, she finds just the right approach
to entice the reader and deliver
key messages in a clear and concise style."
Chief Strategic Brain/Principal
Write Connection wrote the copy for our Reach Out
for Youth campaign brochure, which vividly captures
our mission and makes
our programs come to life. The response has
President and CEO
HERE to learn
more about this project...
Write Connection has
brought new life to our employee newsletter. Joan
Bennett works with our staff to create articles
that our employees love to read. When the
newsletters are delivered, the dealerships grow
quiet because everyone is reading the latest issue."
David Bergeron, CFO
Heritage Automotive Group
the web site project that we just completed...you
made a huge difference in presenting our market
position and content."